How can the fashion business make recycled garments sexy?
Ecosperity
Jul 30th, 2019
Arthur Huang, Chief Executive and Founder of upcycling firm MINIWIZ, agreed. “We are closer to trash as a region than say Europe or America. There’s trash that’s being shipped in and dumped, and there’s trash that is generated here as well. We see rubbish as dirty, not luxurious; it’s a world we don’t want to be in. We feel that it’s [beneath] us.”
Clean and sleek images in advertising—“it’s all leather or luxurious fabrics like silk”—reinforce existing notions.
“We must bridge that gap. Recycled materials and products, and the recycler, need to be seen as sexy,” said Huang.