Anything Butts
Name: Anything Butts
Date: April 2016
Client: Philip Morris International
Location: Palazzo Clerici, Milan
In April Miniwiz and Philip Morris International (PMI) launched their latest collaboration at Salone de Modile 2016 during Milan Design Week. A revolutionary new material made with recycled filters of IQOS heatsticks was applied to Cesare Leonard’s most groundbreaking furniture designs from the 60s. The collaboration was presented in Palazzo Clerici courtyard among an ever-changing installation of IQOS Tetrapods, an air-purifying, illuminated, self-structured retail fixture system, designed exclusively to tell the story of IQOS. Tetrapods are made with MINIWIZ material PlyFix™ post-consumer recycled materials and air purifying amorphous bamboo charcoal and can be entirely re-recycled.
What is Anything Butts?
Anything Butts was born from the encounter between the innovative IQOS 'heat-not-burn' technology developed by Philip Morris, a revolutionary system that heats tobacco instead of burning it.